Portion Boys
Commercial partnerships & brand collaborations
Services
What I do
Events & production
I plan and produce events from idea to delivery. Corporate events, client occasions, launches and other gatherings where the whole works and looks good.
Commercial partnerships
I build collaborations that benefit both brand and partner. I shape the concept, find the right partners and take the collaboration from negotiation to delivery.
Marketing & visibility
I help brands show up in the right places for the right people. Marketing, campaigns, PR and visibility through events, media and partnerships.
Commercial consulting
I spar with companies and teams on marketing, partnerships and commercial development. When needed I also step in to do the work, not just say what should be done.
Speaking & training
Talks, training and facilitation on events, sponsorship, partnerships, marketing and commercial topics. Practical experience, without unnecessary jargon.
Work
In practice
- Corporate events, client occasions and VIP experiences
- Commercial partnerships for brands, artists or other properties
- Marketing, campaigns and brand visibility
- Poker nights and gaming events for companies
- Commercial consulting and sparring
- Talks, training and podcast collaborations
Casino experience
Bring casino atmosphere to corporate parties, Christmas parties or client events. Poker, blackjack and other classics with real tables and professional dealers, all turnkey.
Representation
Uniikki
Commercial partnerships & brand collaborations
Market entry
Entering the Finnish market?
20 years in Finnish gaming. Market entry, partnerships, marketing and local execution.
Finnish iGaming Event
Finland's only international gambling seminar. Sandstorm Events handles production and partnerships.
News
Article
Sponsorship 2030: what the next four years look like
Laura Sandström's article on SPOT about the outlook for sponsorship.
Podcast
Bäkkäri: tarinoita tapahtumien takahuoneista
A Finnish podcast about the events industry and entrepreneurship, hosted by Annakaisa Kelokorpi and Laura Sandström. New episode every Thursday.
How
Three steps
- 01
Discovery
We clarify goals, audience and budget. What visibility or event is actually needed.
- 02
Plan
We build a concrete plan: format, partners, production and metrics.
- 03
Delivery
I take the project to the finish line with a practical approach: from production to communication and follow-up.
Sandstorm Events
About
Sandstorm Events creates events, marketing and commercial partnerships.
We help brands, events, and sports and culture operators build impactful events, marketing, visibility and commercial collaborations.
We combine strong production expertise, marketing and commercial thinking. We ideate, build and deliver wholes that work in practice and drive results.
We work flexibly from one-off projects to long-term partnerships, and assemble the right team for each delivery when needed.
Laura also co-hosts Bäkkäri, a podcast about the events industry, with Annakaisa Kelokorpi.
Clients
Get in touch