Services
Sponsorship and commercial partnerships
Sponsorship deals and commercial partnerships where both sides get clear value, from concept and negotiation to agreements and sponsorship activation.
What our partnership services include
Sponsorship strategy and partnership concepts
What the collaboration should achieve and a concept that serves both sides.
Finding the right partners
The right property for a brand, or company partners for a property.
Negotiation and agreements
From first contact to an agreed collaboration. We also draft the agreements.
Sponsorship activation
Events, campaigns, content and encounters. We handle the activation and everything it involves.
Metrics and reporting
Metrics agreed at the start, results followed and reported, collaboration developed.
Commercial representation for artists
Brand collaborations for artists such as Portion Boys and Uniikki.
For brands and for properties
Sponsors and brands. We help you choose a property that fits your goals and audience, and plan the event marketing and campaigns that bring it to life.
Clubs, events and culture operators. We build partnership models and find the partners. Examples: Kiekko-Vantaa, and Finnish iGaming Event, Finland's only international gambling seminar, where we handle partnerships and production.
How a partnership is built
- Discovery. Goals, audience, budget and the metrics we follow.
- Concept, partners and agreements. We build the concept, find the partners, negotiate and draft the agreements.
- Activation and reporting. We bring it to life, make sure it is delivered as agreed and report the results.
We price our work per project.
Why Sandstorm Events
- We work with both brands and sponsored properties, so we know what each side needs.
- 20 years of experience in the Finnish gaming industry, and the same team plans and delivers.
- Laura Sandström writes about the future of sponsorship for SPOT: Sponsorointi 2030 (in Finnish). We also give talks, training and facilitation.
- Clients include Elisa, Slush, Kiekko-Vantaa, Epicenter and Sinetti Säästöpankki.
Frequently asked questions
What is a sponsorship partnership?
A company supports a property such as a sports club, event or artist and gets visibility, encounters and content in return. A good deal benefits both.
What is the difference between sponsorship and partnership marketing?
Traditional sponsorship often means visibility for money. In partnership marketing, the collaboration is built around a shared goal and used in events, campaigns and content.
What is sponsorship activation?
The actions that make a sponsorship visible and tangible, such as events, campaigns, content and encounters. Without activation, sponsorship easily stays just a logo. We handle activation and everything it involves, from planning to delivery.
Can you help our club or event find a sponsor?
Yes. We build the concept, find the right partners, see the negotiation through and draft the agreements when needed.
Do you also draft sponsorship agreements?
Yes. In addition to negotiating, we can draft agreements that set out clearly what each side brings to the collaboration and gets from it.
How do you measure whether a partnership works?
We agree on the metrics together at the start and report the results. The metrics depend on what the collaboration is meant to achieve.
Can we work with artists through you?
Yes. We represent artists such as Portion Boys and Uniikki in commercial partnerships and brand collaborations.
Do you give talks on sponsorship?
Yes. We give talks, training and facilitation on sponsorship, partnerships and marketing.
How much does building a partnership cost?
We price our work per project. The price depends on the scope of the collaboration, and we send a quote once goals and timing are clear.
The right partner. A clear concept. Delivery all the way.